Example Of What The Marketing Scientist Does

One of our clients:

The Office of the President of a Third World Country called us when they desperately need to get their message out. Over four weeks, we changed the tone of the conversation about them on Twitter and Facebook from 5% positive to 50% positive.

Our process:

· First, identify possible strategies to take that would resonate with the Internet-using public of this country.

· Second, test out various strategies simultaneously, focusing on Twitter and Facebook.

· Third, as some tests worked better than others, continued trying different approaches and testing different theories as to what would be most effective

· Fourth, once we found the approach that worked well, we went through and implemented that approach obsessively in every little detail of the primary and ancillary campaigns.

The result? Magic.